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Taking a technology from idea to market requires both persuasion and marketing skills. It starts from the early days of marshaling support for taking a technology forward in the development process, moves on to matching technologies with market needs, and finally to launching a product/service/license. This guide will provide access to the tools needed to research industries and markets.

Business Research Tutorial

Search Tips

  • Organizations and Associationsuse a Google search to find these for your industry, they often have free statistics
  • Google for presentations and white papers.  Use "filetype:ppt" or "filetype:pdf"
  • Sign up for free accounts with market research firms like Gartner, Frost & Sullivan, Forrester, IDC, NPD, isuppli. We don't subscribe but they provide free information in their newsletters and emails.

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Loretta Wallace, MLS
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This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.