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BA 324 - Business Communication

Final Project: Business Plan/Feasibility

Primary goal:

A business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues.

Needed components:

  1. Executive Summary: a snapshot of your business plan as a whole and touches on your company profile and goals
  2. Company Description: provides information on what you do, what differentiates your business from others, and the markets your business serves
  3. Market Analysis: showcases your research on your industry, market, and competitors
  4. Organization and Management: details the structure of your business and how it will be managed
  5. Service or Product Line: tells the story of how your product or service will be exactly what your customers need
  6. Marketing and Sales: outlines the marketing and sales strategy of your business
  7. Funding Request: if you are seeking funding for your business, this is the section to outline that request
  8. Financial Projections: make a plan for where you see your company in five years
  9. Appendix: if you have additional documents like permits or leases, these can be included here

Important note: These categories are flexible and may not cover everything for every business. Many samples will also include things like introductions to the business owners and their histories, visual components like charts and graphs, and further description of who the customers will be.

Source: Small Business Association, "Write your Business Plan":

Looking for a thorough step-by-step guide to each component? Check out this resource from UW Bothell:

Type "Business Plans Handbook" to locate actual business plans compiled by and aimed at entrepreneurs seeking funding for small businesses.


To create a business plan, you need data and research related to your industry, the market, your competitors, and your customers. The databases and resources on our Company, Industry, and Market Guides can answer these questions.

Company Research

Industry Research

Market Research

Analyst Reports Industry Classification Consumer Behavior
Anal Reports & SEC Filings Industry Competition & Location Demographics & Target Markets
Company Profiles Industry Profiles Market Research Databases
Competitors Industry Reports Product Research
SWOT Analyses Trade Information Public Opinion & Viewpoints


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The more extensive guide on Business Plans, which has examples of structure, is available here:

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