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MKT 372/382 - Brand Management

Choosing a Brand

Choose a Brand

To make the audit easier, look for:

  • Brands that represent entire public companies
  • Brands that are at least owned by public companies

Advertising Expenditures

Ad Age's database of media/advertising agency profiles, advertising spending, jobs data, and more. Select "DataCenter" from the toolbar to access.

  • Company Profiles & Family Trees > Marketer Trees 2016

  • Database of the 200 Leading National Advertisers

  1. Company Profiles & Family Trees

  2. Marketer Trees 2016

  3. Go to 200 Leading National Advertisers 2016 report index 


  5. 200 Leading National Advertisers

Includes listings of companies that buy advertising space, along with their approximate advertising budget, agencies used, brands owned, and basic company information.

Provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines.


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