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Marketing (MKT)

Consumer Behavior


Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and opinions statements. (


Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

NOTE: Only reports dated 2015 - present will have a "Data Book" report that includes comprehensive product use and consumer behavior data in EXCEL format. Follow steps below to access reports.

  1. Select Schedule
  2. Select Group
  3. Select Subscription

Note: When using the "ranking" function data can be downloaded in EXCEL or CSV format.

Contains the following modules:
1. MRI Consumer Survey - Mediamark Research, Inc. (MRI) which includes Survey of the American Consumer Data (The Survey of the American Consumer is a national survey of product usage and consumption).

2. SimmonsLOCAL - has detailed analysis for brand level and media usage behavior.


Please see the SimplyAnalytics Tutorial Video for help creating reports.

Provides access to data from market and opinion research institutions, as well as from business organizations and government agencies.

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Contains qualitative and quantitative research analysis.

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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.