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University of Texas University of Texas Libraries

Marketing (MKT)

Demographics & Target Markets

Demographic Survey Data

Consumer surveys may contain attitudes, attributes, consumption, preferences or product claims by demographics.


NOTE: Only reports dated 2015 - present will have a "Data Book" report that includes comprehensive product use and consumer behavior data in EXCEL format.

An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.

Contains the following modules:
1. MRI Consumer Survey - Mediamark Research, Inc. (MRI) which includes Survey of the American Consumer Data (The Survey of the American Consumer is a national survey of product usage and consumption).

2. SimmonsLOCAL - has detailed analysis for brand level and media usage behavior.

Please see the SimplyAnalyics Tutorial Video for help creating reports. Additional tutorial videos are available under the help menu once you log in.

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Demographic Reports & Tables

About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census, but the data also includes numerous exclusive sources which include industry, marketing, and trade groups. Much of the data is related to marketing, demographic, government and industry information, and is international in scope. Data can be downloaded in JPG, PowerPoint and Excel.

The Statistical Abstract of the United States is a compilation of social, political and economic statistics. The focus is on national data, but some tables cover regions, states, cities, and comparative international statistics. Each table identifies the source of the data. Tables can be downloaded in xls or pdf format.

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Census Resources

Provides population, housing, industry, economic, and geographic data and maps from the U.S. Bureau of the Census.

Users can examine geographic areas while selecting the type of data to be shown, such as population density or income level. The corresponding data tables are also available.

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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.