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Market Research

Product Research

Product Research & Reviews

Contains articles with detailed product reviews and product research.

Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.

NOTE: Only reports dated 2015 - present will have a "Data Book" report that includes comprehensive product use and consumer behavior data in EXCEL format.

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Product Use Surveys

Contains the following modules:

1. MRI Consumer Survey - Mediamark Research, Inc. (MRI) which includes Survey of the American Consumer Data (The Survey of the American Consumer is a national survey of product usage and consumption).

2. SimmonsLOCAL - has detailed analysis for brand level and media usage behavior.

Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

NOTE: Only reports dated 2015 - present will have a "Data Book" report that includes comprehensive product use and consumer behavior data in EXCEL format.

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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.