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MAN 337 - Performance/Sports Analytics

Consumer Behavior

Psychographics:
Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and opinions statements. (BusinessDictionary.com)

For each report, Mintel conducts an online consumer survey based on an average sample size of 2000 internet users. The survey findings are summarized into a downloadable EXCEL file called "Databook", which includes comprehensive product use and consumer behavior data for that specific market.

NOTE: Only USA reports dated 2015 - present will have a downloadable "Databook" report. Starting in 2018, in addition to the excel file, the reports have a "Interactive Databook" which allows users to explore the consumer research questions and demographics in a more efficient way. New features include enhanced data visualization, download/share individual tables/graphs, etc.‚Äč

 

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