Skip to main content
University of Texas University of Texas Libraries

Market Research

Welcome

Introduction

Marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (July 2013) 

Definitions approved by the American Marketing Association Board of Directors.

Freeimages.com/Fred Martos

Marketing Research: 

Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (October 2004)

Definitions approved by the American Marketing Association Board of Directors.

Loading

Company & Industry Research

Company Research Guide

  • Analyst Reports
  • Annual Reports & SEC Filings
  • Company Information
  • Competitors
  • Corporate Structure
  • SWOT Analyses

Industry Research Guide

  • Industry Classification
  • Industry Competition
  • Industry Profiles
  • Industry Reports
  • Ratios & Statistics
  • Trade Information
Loading

Business Librarian

Loretta Wallace, MLS's picture
Loretta Wallace, MLS
Business Research Center Survey Let us know what you think about the BRC
Questions: UTBusinessLibrarian@lib.utexas.edu
Research Consultations: l.wallace@austin.utexas.edu
Contact:
PCL 2.312H
(512) 495-4271
Website / Blog Page

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.