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April Kessler
April Kessler
akessler@austin.utexas.edu

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Find Articles
  • Business Source Complete: Journal, trade publication and magazine articles covering all aspects of business.
  • Factiva: National and international newspapers, including the Wall Street Journal and the Austin American Statesman.
Company & Industry Overviews
  • MarketLine Advantage : Includes detailed company and industry reports with analyses of company strengths and weaknesses.
  • FirstResearch : Contains industry reports with information on recent developments, industry trends and forecasts.
Company Financials
  • Thomson ONE : Company overviews, news, financials, comparables, and investment bank reports. You must use Internet Explorer.  Here is a video explaining how to find investment bank reports in Thomson ONE:
Demographics and Market Research
  • Mintel: Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
  • Simply Map: Enables you to develop interactive thematic maps and reports using thousands of demographic, business, and marketing variables including MRI and SimmonsLOCAL data.
  • The New Strategist Books: This is a publisher of demographic information. In the library’s catalog you will find links to e-Books and call numbers for print books containing demographic information on various topics.
  • Social Explorer: Provides easy access to historical census data for the United States. Allows users to visually analyze and understand the demography of any part of the United States.
Resources About Advertising Agencies
  • Redbooks.com: Provides competitive intelligence and prospecting data on agencies and advertisers. Includes detailed profiles of nearly 13,500 U.S. and international advertising agencies as well as information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising.
  • Ad Age Data Center: Ad Age Data Center offers profiles of top advertisers, agency and media family tree reports, advertising spending data, industry contacts, ad industry job market data and ranked lists of top media markets and media formats.