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April Kessler
April Kessler
Business Library Chat
Find Books & Articles

Search by keyword, then narrow your results using the options on the left.

Citations & Avoiding Plagiarism
Google Tricks
  • Search for PowerPoint presentations and white papers by adding filetype:ppt or filetype:pdf to your keywords
  • Limit to education and organization sites by adding site:edu or site:org to your keywords
Find Business Articles & Reports
  • Business Source CompleteJournal, trade publication and magazine articles covering all aspects of business
  • Factiva : National and international newspapers, including the Wall Street Journal
Evaluate Websites, Books & Articles

When searching for academic articles, be aware that many academic journals contain case studies, news, option pieces, book reviews and other non-peer reviewed material.  Each article should be evaluated on its own merits.

Refining Your Topic: Business Scandals
The easiest way to find a specific topic with lots of information available is to start by looking at news articles.  You can find these in the Factiva database.

Here's a short video that will show you tips for selecting your topic. (Low Sound - Please turn up your speakers):

Resources for Developing a Business Plan
MarketLine Advantage: provides company, industry, and country reports
  • includes Porter's 5 Forces, which describe the forces that affect how companies do business
  • industry reports show leading companies
  • company reports provide a SWOT analysis (strengths, weaknesses, opportunities, and threats)--the opportunities and threats influence the entire industry
Business Source Complete
  • can use terms "business model" or "business plan" or "strategy" + industry
  • search using competitors names to find research on their strategies
  • alternate keywords to broaden search
Gale Virtual Reference Library
  • contains sample business plans in the "Business Plans Handbook"--you can go to advanced search to put in your search terms and select this publication

Resources for Solving a Business Problem
  • City of Austin: Good source of demographic information about Austin
  • Mintel : Market research reports on consumer goods and services in the US, UK, and Europe
  • ReferenceUSA : Basic directory information on US businesses and consumers.  Allows you to make specialized lists of businesses
  • Simply Map: demographic, business, and marketing data variables by city