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Contact the course librarian:

April Kessler
April Kessler
UTBusinessLibrarian@lib.utexas.edu
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Find Books & Articles

Search by keyword, then narrow your results using the options on the left.

Citations & Avoiding Plagiarism
Google Tricks
  • Search for PowerPoint presentations and white papers by adding filetype:ppt or filetype:pdf to your keywords
  • Limit to education and organization sites by adding site:edu or site:org to your keywords
Find Business Articles & Reports
  • Business Source CompleteJournal, trade publication and magazine articles covering all aspects of business
  • Factiva : National and international newspapers, including the Wall Street Journal
Evaluate Websites, Books & Articles

When searching for academic articles, be aware that many academic journals contain case studies, news, option pieces, book reviews and other non-peer reviewed material.  Each article should be evaluated on its own merits.

Resources for Developing a Business Plan
MarketLine Advantage: provides company, industry, and country reports
  • includes Porter's 5 Forces, which describe the forces that affect how companies do business
  • industry reports show leading companies
  • company reports provide a SWOT analysis (strengths, weaknesses, opportunities, and threats)--the opportunities and threats influence the entire industry
IBISWorld
  • contains 700+ industry reports for US industries and 75 reports for global industries
  • includes key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. 
Business Source Complete
  • can use terms "business model" or "business plan" or "strategy" + industry
  • search using competitors names to find research on their strategies
  • alternate keywords to broaden search
Gale Virtual Reference Library
  • contains sample business plans in the "Business Plans Handbook"--you can go to advanced search to put in your search terms and select this publication

Resources for Solving a Business Problem
  • City of Austin: Good source of demographic information about Austin
  • Mintel : Market research reports on consumer goods and services in the US, UK, and Europe
  • ReferenceUSA : Basic directory information on US businesses and consumers.  Allows you to make specialized lists of businesses
  • Simply Map: demographic, business, and marketing data variables by city