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What trends are there in the industry?  What products have been released?

Research Search Tips
  • Organizations and Associationsuse a Google search to find these for your industry, often have free statistics
  • Google for presentations and white papers.  Use "filetype:ppt" or "filetype:pdf"
  • Sign up for free accounts with market research firms like Gartner, Frost & Sullivan, Forrester, IDC, NPD, isuppli. We don't subscribe but they provide free information in their newsletters and emails.
Patent Searching

To learn how to be effective in your patent search, view the Patent Search Tutorial from the engineering library.
Industrial Classification
 Use industrial classification codes to target a specific industry.

  • North American Industry Classification System (NAICS): Adopted in 1997,the North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
  • Standard Industrial Classification (SIC): Adopted during the 1930's, the Standard Industrial Classification System updates ended in 1987.
What is my Total Addressable Market? These resources provide big overviews of the industry and provide information on barriers to entry.

  • LexisNexis Academic: "Company Dossier" - Select "Get Company Info" - provides company financials, brands and intellectual property information.
  • MarketLineCompany profiles that include SWOT analyses
  • Reference USAOnline yellow page directory of companies with revenue and employee ranges (good for private companies)
  • Thomson ONE: Public company information, SWOT analyses. USE IE Browser ONLY.
Market Research
More in-depth research related to products, industry, and companies. 

  • Thomson ONEinvestment bank reports often contain market research.  Find reports by filtering by industry, searching for public competitors or using keyword searches for private companies and market research firm names
  • SimplyMap: create tables and maps of consumer characteristics and census data
  • Statista: aggregated statistics across all markets and subjects.  Has some research from major firms such as Forrester and Gartner

 Consumer Products
  • MintelMarket size, trends, drivers, segmentation, forecasts, supply structure, advertising and promotion, consumer charactreistics, and market forecasts.  Must use an "@utexas.edu email address to create an account.

  • CompendexEngineering and technology database of journals, technical reports, and conference papers
  • INSPECScholarly literature that often includes information about commercial applications of technologies
  • BCC Research: Reports on major economic, scientific, and technological developments in high technology

 Healthcare and Medicine
  • MedLineJournal articles form biomedical journals
  • ClinicalTrials.govSearchable database of clinical research studies, 1997-current
  • BCC Research: Reports on major economic, scientific, and technological developments in healthcare and pharmaceuticals 

Financials, SEC Filings, & Analysis
How is my company doing in comparison to its competitors?

Public Company Financials & Reports
These resources provide companies' financial disclosures and reports showing further analysis.

  • Thomson ONE: Financial comps, SEC filings, investment bank reports
  • Mergent: SEC filings, 15 years of financials, annual reports, create comparison reports
  • MarketLine: Company profiles that include full SWOT and list major competitors

Private Company Ratios
Since private company financials are not disclosed, ratios can provide a benchmark for comparison and sizing the market.

  •  eStatement Studies: Financial ratio benchmarks for private companies by region and company size segments