- Ad Age Data Center: Marketer Trees 2012. Database of the 100 Leading National Advertisers. Features U.S. ad spending, division sales, personnel, brands and agencies.
- Brands that represent entire public companies
- Brands that are at least owned by public companies
- MarketLine Advantage : Search for an industry keyword, company name or brand name, then select the Industry tab at the top of the page.
- Standard & Poor's NetAdvantage : Use the Industry tab and select industry surveys or shorter sub-industry reviews.
- MarketLine Advantage : Search for a company name, then select the Company tab at the top of the page.
- Business Source Complete : Search for a company name, and add the keyword 'history'.
- Mergent : Search for a company name. Look in the Company Financials tab for detailed financials. Income Statement > Selling, General & Administrative Expenses, Operating Expenses, or Marketing & Administrative Expenses
- Business Source Complete : Search for a brand name and the keywords 'sales' or 'revenue'.
- Thomson ONE : Company overviews, news, financials, comparables, and investment bank reports. You must use Internet Explorer. Here is a video explaining how to find investment bank reports in Thomson ONE:
Mergent : Search for a company name. Then look in the Reports tab for the annual reports.
Ad Age Data Center: Company’s annual ad expenditures by media type, megabrand media spend.
Redbooks: Quick Search for a company to see the ad expenditures and the types of media purchased.
Business Source Complete : Search for a brand name and the keywords 'marketing', 'advertising', 'campaign', 'commercials', 'promotion', 'expenditure', 'spend', etc.
Mintel : Create a profile with your McCombs email address. Then search by keyword for a brand name, industry, or specific market.
Ad Age Data Center: Company’s annual ad expenditures by media type, megabrand media spend.
Redbooks: Quick Search for a company to see the ad expenditures and the types of media purchased.
Business Source Complete : Search for a brand name and the keywords 'marketing', 'advertising', 'campaign', 'commercials', 'promotion', 'expenditure', 'spend', etc.
Mintel : Create a profile with your McCombs email address. Then search by keyword for a brand name, industry, or specific market.
