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Celebrating the Life
 
Online Identity
What is your online identity?

Your online identity is the online version of you. However, you do not fully control your online identity, you can't always choose who sees it, and it can exist without your permission.

What makes up your online identity?

Anything on the web! Including the following:
  • Facebook
  • Twitter
  • Google
  • YouTube
  • LinkedIn
  • Social media platforms like Tumblr and Pinterest



Why Should You Care?
Online Behavior

According to recent studies, a lot of people use the Internet and social media to search for information on people they know. This means that people, including employers, might be looking for information about you online.

Think about what these people might find and how you might appear to them online.

Recent Studies

According to the PEW Internet and Amerian Life Project, as of 2010 46% of internet users search online for people from their past, while 36% search online for information about current friends.

A recent Forbes article reports that 36% of companies admit to using social media profiles to help them determine a candidate's personality.


Infographic by MindFlash and accessed via The Atlantic

Click the image to see a larger version of the infographic.


Managing Your Online Identity
What can you do to manage your online identity?

Tips and Tricks
  • Think twice about what information you are putting out there
  • Tackle problematic content at the source - you can contact sites to try to get information removed
  • Be proactive and put positive information about yourself out there
  • Stay informed about privacy options and policies for the sites and services you use.

See more ideas at Google's Manage Your Online Reputation portal.

The following tips from Anthony Mayfield at Mashable can also help you manage your online identity and reputation.

  • Remember that you are your network - be aware of what your friends are doing with their privacy settings and own your own username and content
  • If you can't delete, compete
  • Take advantage of tools to help you mange your online identity (see the Tools and Resources box below for links)

See what's out there
Google yourself and try out services like the following:
Privacy Settings
Knowing about and using privacy settings can be a powerful way to help you manage your online identity.

Fa
cebook
Mobile Device Security
Mobile apps can often sync with other social media sites and can broadcast location-based data about you. With mobile devices, it is important to consider the following:
  • Consider turning off GPS for apps where it isn't necessary
  • Be aware of the privacy settings and policies for your apps
  • Know what you are downloading

Tools and Resources
Manage your privacy
  • PrivacyFix - Browser plug-in that monitors your privacy on Facebook, Google, LinkedIn, and the web
  • SimpleWash - Application that cleans up your Facebook profile and your Twitter account
  • Google Alerts - Helps you monitor content of your choosing on the web, including your own online identity
  • Is Your Twitter Password Secure? - As advertised, this site will help you create a strong password for Twitter

Social Network Aggregators

Monitor and Remove Information
Monitor Your Activity
Get Help
Contact the course librarians:

Krystal Wyatt-Baxter
krystal@austin.utexas.edu
495-4144

Chat with a Librarian
Monday-Thursday, 10am - midnight
Friday, 10am - 4pm
Sunday, 6pm - midnight

PCL Information and Research Help Desk
512-495-4250
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