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Marketing (MKT)

Market Research Databases

Market Research

Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology.

Gartner provides unlimited access to a knowledge base of IT research and technology news, products and trends to support your research and business projects. Gartner is available to all current University of Texas at Austin students, faculty and staff. With thousands of research articles on every aspect of information technology, the applications of Gartner research reach beyond the technology field to practical uses in education, business management, healthcare, government and more.

 

IBISWorld: Industry profiles on 700+ US niche industries including information on Barriers to Entry.

Investext contains active and historical industry research reports. Select NO DATE RANGE for best results.

To search using AND operator, please use comma to separate keywords.

To search using OR operator, please add another "Keywords" search.

Search For Industries
  1. Select + sign next to Keywords in Search Criteria box
  2. Select Search Headline or Search Whole Report from drop-down menu
  3. Type search strategy
    • To search using AND operator, please use comma to separate keywords.
    • To search using OR operator, please add another "Keywords" search
  4. Click Submit
  5. Click View
MarketLine Advantage has industry reports with Porter's 5 Forces Analysis.
Select Industry Profiles from the drop-down menu.

Topics:

  • Food & Beverage
  • Technology & Media
  • Heavy Industry
  • Demographics
  • Life Science
  • Consumer Goods
  • Service Industries
  • Public Sector
You may only access a Mintel database to which the academic institution has subscribed via a secure network for non-commercial study while you are a current student, a current member of faculty or staff, or permitted guest. 

New users can create a profile using an online form that provides Mintel with your name, email address and a password of your own choosing; however, the email address must include the ""utexas.edu"" domain [e.g. @mccombs.utexas.edu, @mail.utexas.edu, @austin.utexas.edu]

 

Statista provides statistical data from thousands of institutions and sources. It provides access to data from market and opinion research institutions, as well as from business organizations and government agencies.

WARNING: If you are working on projects which involve persons who are not University of Texas at Austin students you are prohibited from sharing TechNavio reports. 

Due to ongoing issues with the resource you must follow instructions below in order to retrieve a report. Only the abstract and table of contents will be available to view.

Step 1: Mouse over the report image click on the Quick Look "eye" symbol to reveal the abstract.

Step 2: Select "View Full Abstract" or "View Full Report"

Step 3: Select Get PDF from column on left-hand side of the page, report will not display. Enter your University of Texas at Austin email address. Reports will be sent via email within one business day.

Market Potential Index

About the Index

The purpose of this study is to rank, with a U.S. focus, the market potential of 87 identified countries and to provide guidance to the U.S. companies that plan to expand their markets internationally.

Market Potential Index (MPI)

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.