LibGuides: Public Relations: Case Studies

Case Studies

Case Studies in Strategic Communication
Case studies illustrate the strategies, tactics, and execution of communication campaigns through in-depth coverage of a single situation. CSSC is a peer-reviewed online publication housed at the University of Texas/ Texas Digital Library.
PR Council
Free access to case studies from leading communications firms. Very brief.
PR Newswire
Case studies are often highlighted in PR Newswire. Select "Search within this publication." Then try searching "case study" using quotation marks.
PRSA Case Studies
The PRSA website includes a searchable database of Silver Anvil case studies. PRSA membership account information is needed to view the complete case studies, but example cases are provided without membership.

Sage Business Cases
A digital collection of business cases provides faculty, students and researchers with unlimited access to more than 4,200 authoritative cases from over 100 countries. SAGE curates’ interdisciplinary cases on in-demand subjects such as entrepreneurship, accounting, healthcare management, leadership, public relations, and more. Teaching notes are available for Sage Business Cases. Forward all requests for access to Loretta Wallace. l.wallace@austin.utexas.edu

Thunderbird Case Studies
Glendale: Thunderbird, American Garvin School of International Management
Full text coverage
1997 - present, some exceptions

Public Relations Case Studies: Strategies & Actions
Public Relations Case Studies: Strategies & Actions is an OER book compiled by Sam Shecter that provides students with real-world PR case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.

BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand
This article, from the Journal of Marketing Communications, investigates how British Petroleum dealt with the crisis that left lasting serious negative impacts on its brand and reputation.