MAN 337 - Performance/Sports Analytics

Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organizations to make smarter strategic decisions.

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand.

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior.