Skip to main content
University of Texas University of Texas Libraries

MKT 460 - Information and Analysis

Welcome

MKT 460 - Information and Analysis

The objective of this course is to provide a fundamental understanding of marketing research methods and develop the skills necessary for analysis in marketing decision-making. This course guide is designed to support the course objective and will help you explore various resources that will be required for the purpose of research.

Company, Country, Industry & Market Research

Company Research Guide

  • Analyst Reports
  • Company Profiles
  • Competitors
  • SEC Filings
  • SWOT Analyses

Country Research Guide

  • Doing Business In..... Guides For Starting A Business In Other Countries
  • Economic Information By Country
  • Industry Information By Country
  • Market & Investment Potential
  • Political Risk & PESTLE Reports

 

Industry Research Guide

  • Five Forces Analysis
  • Industry Classification
  • Industry Reports
  • Ratios & Statistics
  • Trade Information

Market Research Guide

  • Advertising Expenditures
  • Consumer Behavior
  • Demographics & Target Markets
  • Market Competition
  • Market Research Databases
  • Public Opinion & Viewpoints

Business Librarian

Loretta Wallace, MLS's picture
Loretta Wallace, MLS

All consultations will be conducted online using Zoom until further notice.

Please send all questions about class assignments, database resources or research projects via email.

l.wallace@austin.utexas.edu

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.