Consumer Behavior - Mintel - MAN 374 General Management and Strategy - LibGuides at University of Texas at Austin

Psychographics Defined

Psychographics:

Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and opinions statements. (BusinessDictionary.com)

Mintel
SimplyAnalytics

For each report, Mintel conducts an online consumer survey based on an average sample size of 2000 internet users. The survey findings are summarized into a downloadable EXCEL file called "Databook", which includes comprehensive product use and consumer behavior data for that specific market.

NOTE: Only USA reports dated 2015 - present will have a downloadable "Databook" report. Starting in 2018, in addition to the excel file, the reports have a "Interactive Databook" which allows users to explore the consumer research questions and demographics in a more efficient way. New features include enhanced data visualization, download/share individual tables/graphs, etc.

Mintel This link opens in a new window
Most current edition. Unlimited users.
Updated regularly. Report embargo; 70 days from the current date. Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
In order to use Mintel, you must first agree to the terms of Mintel Academic Access. After you agree, you then need to sign in with your Mintel Reports Personal Profile before you can use the database. New users can create a profile using an online form that provides Mintel with your name, email address and a password of your own choosing; however, the email address must include the ""utexas.edu"" domain [e.g. @mccombs.utexas.edu, @mail.utexas.edu, @austin.utexas.edu]. Addresses from other domains [e.g., @yahoo.com, @gmail.com, @utexas.net] will not be accepted.

SimplyAnalytics This link opens in a new window
Most current edition. 5 users.
Updated regularly. An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Professional mapping applications can take over 20 hours of training to use, but SimplyMap is designed so that most users need less than 10 minutes of training in order to use the product.
Please either create a free account or use the Guest Login to enter the site.
We have a limited number of users for this database. Please select the logout option before you leave your session. When the limit is reached, a username and password prompt will probably be displayed. If this happens, simply wait 15 minutes and then try the link again.

SimplyAnalytics This link opens in a new window
Most current edition. 5 users.
Updated regularly. An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Professional mapping applications can take over 20 hours of training to use, but SimplyMap is designed so that most users need less than 10 minutes of training in order to use the product.
Please either create a free account or use the Guest Login to enter the site.
We have a limited number of users for this database. Please select the logout option before you leave your session. When the limit is reached, a username and password prompt will probably be displayed. If this happens, simply wait 15 minutes and then try the link again.