LibGuides: Communication Studies: Rates, Reports, and Data

Resources

Find information about consumers' needs and preferences.

Explore Census Data This link opens in a new window
Most current edition. Unlimited users.

Updated regularly. Provides population, housing, industry, economic, and geographic data and maps from the U.S. Bureau of the Census.
Mintel This link opens in a new window
Most current edition. Unlimited users.

Updated regularly. Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
In order to use Mintel, you must first agree to the terms of Mintel Academic Access. After you agree, you then need to sign in with your Mintel Reports Personal Profile before you can use the database. New users can create a profile using an online form that provides Mintel with your name, email address and a password of your own choosing; however, the email address must include the ""utexas.edu"" domain [e.g. @mccombs.utexas.edu, @mail.utexas.edu, @austin.utexas.edu]. Addresses from other domains [e.g., @yahoo.com, @gmail.com, @utexas.net] will not be accepted.
SimplyAnalytics This link opens in a new window
Most current edition. 5 users.

Updated regularly. An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Professional mapping applications can take over 20 hours of training to use, but SimplyMap is designed so that most users need less than 10 minutes of training in order to use the product.
Please either create a free account or use the Guest Login to enter the site.
We have a limited number of users for this database. Please select the logout option before you leave your session. When the limit is reached, a username and password prompt will probably be displayed. If this happens, simply wait 15 minutes and then try the link again.
Statista This link opens in a new window
Dates of coverage vary. Unlimited users.

Statista provides statistical data from thousands of institutions and sources. It provides access to data from market and opinion research institutions, as well as from business organizations and government agencies.
Statista includes data on more than 85,000 topics from 18,000 sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census, but the data also includes numerous exclusive sources which include industry, marketing, and trade groups. Much of the data is related to marketing, demographic, government and industry information, and is international in scope. Data can be downloaded in JPG, PowerPoint and Excel.
While historical and time series data are not a focus of Statista, the metadata about each table provides all the necessary information to go to the table’s source, where historical information may be available.

Find company and industry information including SWOTs and market forecasts.

Data Axle This link opens in a new window
1996 - present. Unlimited users.

Updated monthly. Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States. Information includes name of business, address, telephone number, headquarters, branch and subsidiaries identification, SIC codes, yellow pages headings, ticker symbol, credit rating, number of employees, and estimated sales volume. Also includes some federal, state, and municipal offices.
Formerly known as ReferenceUSA.
MarketLine Advantage This link opens in a new window
Most current edition. Unlimited users.

Updated regularly. Provides business news, opinion, and latest published reports help users to understand key trends and events, while qualitative and quantitative data and analysis support business research programs.
Access to this resource is partially funded by the McCombs School of Business at the University of Texas at Austin.
IBISWorld This link opens in a new window
Dates of coverage vary. Unlimited users.

Contains 700+ industry research reports and offers the very latest content on every U.S. industry. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
IBISWorld’s industry risk rating reports are intended to be used alongside financial statement analysis to provide a full forward-looking picture for strategic planners, bankers and aspiring industry entrants. These US industry risk rating determine how much risk an industry will face over the next 18 months by assessing the operating conditions for companies in the industry.
Note: IBISWorld promotes reports on the Web that they either plan to or are willing to write. If someone purchases one of these reports, then IBISWorld will produce the report and include it in our package.
BCC Research This link opens in a new window
Dates of coverage vary. Unlimited users.
Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology.
Covers:
- Advanced Materials
- Biotechnology
- Energy And Resources
- Fuel Cell And Battery Technologies
- Healthcare
- Information Technology
- Instrumentation And Sensors Manufacturing
- Membrane And Separation Technology
- Nanotechnology
- Pharmaceuticals
- Plastics
- Semiconductor Manufacturing

Find the number of subscriptions and reach of media outlets.

Standard Rate & Data Service This link opens in a new window
Dates of coverage vary. Unlimited users.
If you encounter a "log in" prompt hit log in and you should be taken to the our access
Updated monthly. Provides media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines.
These are the titles included in our subscription:
- Business Publication Media
- Consumer Magazine Media
- Digital Media
- Direct Marketing
- Local Media by DMA
- Newspaper Media
- Radio Media
- Out-of-Home Media
- TV & Cable Media
Media Intelligence Center This link opens in a new window
Current year plus 10 year archive. 3 users.

Updated regularly. Provides access to current and historical audited circulation reports and publishers' statements for newspapers, consumer magazines, and business publications.