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UGS 302: Marketing for Social Profit - Golden

Find Sources

Find Articles on a Topic

For this assignment, you might need several types of sources:

Source Type Start Here

Scholarly Articles

The Library Databases, see recommendations below

Background Information (definitions, short explanations of a topic)

Gale ebooks (for encyclopedias that were published and often written by experts) - see background information tab

Wikipedia - as a jumping off point to other materials

Journalism/News Google or the UT Libraries NexisUni database. Make sure to evaluate unfamiliar publications. 

Searching databases is different than searching Google. Distil what you're looking for into a few key terms or phrases, rather than whole sentences. 

  1. Corporate social responsibility and profit
  2. For each main concept, brainstorm a few synonyms and related terms (broader or narrower) that get at that concept:
    • Key Concepts 

      Corporate Social Responsibility Profit Particular corporation or measure
      Related Terms


      Corporate philanthropy

      environmental responsibility

      Worker rights

      social responsibility of business







  3. Combine key terms using AND and OR:​​
    • AND narrows your search by looking for articles with all of the words (your two or three key concepts should be connected with AND, because you need all of them represented in useful articles). 
    • OR broadens your search by looking for articles with any of the words (synonyms and related terms should be separated by OR - they get at the same key concepts, so any of them are useful).
  4. Try different combinations of your keywords to get better results as you search.

Databases and Web Resources for your Class

Multidisciplinary Databases

Subject-specific Databases


Google Search Tips:

  • Search only a specific site (ex: or domain (ex: .edu or .gov) by typing in your search followed by, (ex: HIV/AIDS prevention
  • Search for an exact phrase by putting your search terms in quotation marks (ex: “over the counter”)

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What are databases?

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