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OnRamps Rhetoric Research Guide

Find Statistics

Definitions

It is important to remember that although polls, statistics, and demographic information are separate concepts, the general public often uses them interchangeably. This guide will link you to all kinds of numerical data about people.

poll is a type of survey or inquiry into public opinion through interviewing a random sample of people. When you want to use public opinion in your research, think about the following:
  • Do you need opinion that is current or historical (such as when the event occurred)?
  • Whose opinion was documented? Who was left out? Does this have an effect on the outcome?
  • What was the purpose of collecting this information? Was it to inform or persuade?

statistic is a calculated measurement created from a dataset of a large quantity of numerical data.

demographic is a statistic derived from a study of populations of people. Demography includes the study of size, structure, characteristics, and distribution of populations over space and time.

Do I have to evaluate statistics for credibility?

"Statistics borrow from mathematics an air of precision and certainty but also call on human judgment and so are subject to bias and imprecision." From Making Sense of Statistics

  • Data are the raw information from which statistics are created. A digital data set can be analyzed using software such as Excel.
  • Statistics provide an interpretation and summary of data. They usually come in the form of a table or chart.  

When using statistics, ask yourself these questions:

  • Who collected this data and for what purpose?
  • How did they collect their data and was it in accordance with agreed upon methodologies in the field?
  • If a result is statistically significant, does it mean it is practically significant?
  • Are the statistics I am seeing relevant to the questions I am asking?

Where to search

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