Public Relations

These principles are based upon the lifetime of work of Arthur W. Page, including speeches and writings. While Page did not write them himself, the Page Society believed it was important to capture, honor and promote the tenets by which he practiced public relations
1. Tell the truth
2. Prove it with action.
3. Listen to stakeholders
4. Manage for tomorrow
5. Conduct public relations as if the whole enterprise depends on it.
6. Realize an enterprise’s true character is expressed by its people.
7. Remain calm, patient and good-humored.

The PRCA exists to uphold standards in the public relations and communications industry. Therefore all members are automatically subscribed to the Codes of Conduct and Professional Charter and upholding the rules and standards set out are a continuous condition of membership to the PRCA.

Ethical practice is the most important obligation of a PRSA member. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise.

Launched in 2011 the IPRA Code of Conduct is an affirmation of professional and ethical conduct by members of the International Public Relations Association and recommended to public relations practitioners worldwide.
The Code consolidates the 1961 Code of Venice, the 1965 Code of Athens and the 2007 Code of Brussels.