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Technology Commercialization (MSTC)

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Technology Commercialization (MSTC)

Taking a technology from idea to market requires both persuasion and marketing skills. It starts from the early days of marshaling support for taking a technology forward in the development process, moves on to matching technologies with market needs, and finally to launching a product/service/license. This guide will provide access to the tools needed to research industries and markets.

Company, Country, Industry & Market Research

Company Research Guide

  • Analyst Reports
  • Company Profiles
  • Competitors
  • SEC Filings
  • SWOT Analyses

Country Research Guide

  • Doing Business In..... Guides For Starting A Business In Other Countries
  • Economic Information By Country
  • Industry Information By Country
  • Market & Investment Potential
  • Political Risk & PESTLE Reports

 

Industry Research Guide

  • Five Forces Analysis
  • Industry Classification
  • Industry Reports
  • Ratios & Statistics
  • Trade Information

Market Research Guide

  • Advertising Expenditures
  • Consumer Behavior
  • Demographics & Target Markets
  • Market Competition
  • Market Research Databases
  • Public Opinion & Viewpoints

Business Librarian

Loretta Wallace, MLS's picture
Loretta Wallace, MLS

All consultations will be conducted online using Zoom until further notice.

Please send all questions about class assignments, database resources or research projects via email.

l.wallace@austin.utexas.edu

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.