Taking a technology from idea to market requires both persuasion and marketing skills. It starts from the early days of marshaling support for taking a technology forward in the development process, moves on to matching technologies with market needs, and finally to launching a product/service/license. This guide will provide access to the tools needed to research industries and markets.
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Company Research Guide Link | Country Research Guide Link | |||
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Industry Research Guide Link | Market Research Guide Link | |||
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All consultations will be conducted online using Zoom.
Please send all questions about class assignments, database resources or research projects via email.
l.wallace@austin.utexas.edu
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 Generic License.