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Technology Commercialization (MSTC)

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Technology Commercialization (MSTC)

Taking a technology from idea to market requires both persuasion and marketing skills. It starts from the early days of marshaling support for taking a technology forward in the development process, moves on to matching technologies with market needs, and finally to launching a product/service/license. This guide will provide access to the tools needed to research industries and markets.

Business Research Resources

 
Business Research Guides
Company Research Guide Link    Country Research Guide Link
  • Company Profiles
  • Competitors
  • Financial Analysis
  • SEC Filings
  • SWOT Analyses
 
  • Country Commercial Guides
  • Global Economic Data
  • International Business Directories
  • PESTLE Reports
 
Industry Research Guide Link   Market Research Guide Link
  • Five Forces Analysis
  • Industry Classification
  • Industry Reports
  • Supplier Resources
  • Trade Information
 
  • Advertising Spending & Trends
  • Consumer Behavior
  • Geographic Consumer Data
  • Market Research Reports
  • Market Sizing 
 

Business Librarian

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Loretta Wallace, MLS
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All consultations will be conducted online using Zoom.

Please send all questions about class assignments, database resources or research projects via email.

l.wallace@austin.utexas.edu

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 Generic License.