Skip to Main Content
University of Texas University of Texas Libraries

Market Research

Home

Market Research Guide Overview

Advertising Expenditures

Standard Rate & Data Service: Provides media rates and data for the advertising industry

Winmo (formerly Redbooks): Includes listings of companies that buy advertising space.

 

Case Studies

  • Sage Business Cases
  • Harvard Business Review Journal – Cases Studies
  • Thunderbird Case Studies
  • WARC Case Studies
Consumer Behavior

Mintel: Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

Geographic Consumer Data SimplyAnalytics: An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.

 

Market Competition

Data Axle: Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States

Uniworld Online: Consists of two directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States.

 

Market Research Reports

  • BCC Research
  • Gartner (Academic)
  • MarketLine Advantage
  • MarketResearch.com Academic
  • Mintel
  • Statista
  • Technavio
Market Sizing Overview of market sizing includes LinkedIn Learning course.

Business Librarian

Profile Photo
Loretta Wallace, MLS
she/her

All consultations will be conducted online using Zoom.

Please send all questions about class assignments, database resources or research projects via email.

l.wallace@austin.utexas.edu

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.