LibGuides: Market Research: Home

Market Research Guide Overview
Advertising Expenditures	Standard Rate & Data Service: Provides media rates and data for the advertising industry Winmo (formerly Redbooks): Includes listings of companies that buy advertising space.
Case Studies	Sage Business Cases Harvard Business Review Journal – Cases Studies Thunderbird Case Studies WARC Case Studies
Consumer Behavior	Mintel: Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
Geographic Consumer Data	SimplyAnalytics: An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.
Market Competition	Data Axle: Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States Uniworld Online: Consists of two directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States.
Market Research Reports	BCC Research Gartner (Academic) MarketLine Advantage MarketResearch.com Academic Mintel Statista Technavio
Market Sizing	Overview of market sizing includes LinkedIn Learning course.

Business Librarian

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Subjects: Accounting, Business, Business, Government and Society, Finance, International Business, IROM (Information, Risk, and Operations Management), Management, Marketing, Technology Commercialization