Market Research Guide Overview |
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WARC - World Advertising Research Center: Provides access to advertising and marketing information from various sources. Standard Rate & Data Service: Provides media rates and data for the advertising industry Winmo (formerly Redbooks): Includes listings of companies that buy advertising space. |
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Consumer Behavior |
Mintel: Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. |
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Geographic Consumer Data | SimplyAnalytics: An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. | |
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Data Axle: Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States Uniworld Online: Consists of two directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States. |
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Market Sizing | Overview of market sizing includes LinkedIn Learning course. |
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