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Market Research Guide Overview



Advertising Spending & Trends 

  • Standard Rate & Data Service
  • WARC: World Advertising Research Center
  • Winmo (formerly Redbooks)
  Consumer Behavior  

Mintel: Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

  Geographic Consumer Data   SimplyAnalytics: An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.


Market Competition


Data Axle: Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States

Uniworld Online: Consists of two directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States.


Market Research Reports

  • BCC Research
  • MarketLine Advantage
  • Academic
  • Mintel
  • Statista
  • Technavio
  Market Sizing   Overview of market sizing includes LinkedIn Learning course.

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