Market Research Guide Overview
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Advertising Expenditures |
Standard Rate & Data Service: Provides media rates and data for the advertising industry
Winmo (formerly Redbooks): Includes listings of companies that buy advertising space.
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Case Studies
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- Sage Business Cases
- Harvard Business Review Journal – Cases Studies
- Thunderbird Case Studies
- WARC Case Studies
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Consumer Behavior |
Mintel: Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
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Geographic Consumer Data |
SimplyAnalytics: An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. |
Market Competition
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Data Axle: Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States
Uniworld Online: Consists of two directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States. |
Market Research Reports
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- BCC Research
- Gartner (Academic)
- MarketLine Advantage
- MarketResearch.com Academic
- Mintel
- Statista
- Technavio
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Market Sizing |
Overview of market sizing includes LinkedIn Learning course. |