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Market Research Guide Overview
	Advertising Spending & Trends		Ad Age Data Center Standard Rate & Data Service WARC: World Advertising Research Center Winmo (formerly Redbooks)
	Consumer Behavior		Mintel: Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
	Geographic Consumer Data		SimplyAnalytics: An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.
	Market Competition		Data Axle: Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States Uniworld Online: Consists of two directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States.
	Market Research Reports		BCC Research MarketLine Advantage MarketResearch.com Academic	Mintel Statista Technavio
	Market Sizing		Overview of market sizing includes LinkedIn Learning course.

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Subjects: Accounting, Business, Business, Government and Society, Finance, International Business, IROM (Information, Risk, and Operations Management), Management, Marketing, Technology Commercialization

Last Updated: Apr 8, 2024 6:40 AM
URL: https://guides.lib.utexas.edu/market
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Subjects: Business

Tags: case studies, case study

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