"Broader impacts [of research relates to] the potential to benefit society and contribute to the achievement of specific, desired societal outcomes. ... These broader impacts may be accomplished through the research itself, through activities that are directly related to specific research projects, or through activities that are supported by, but are complementary to, the project." (SOURCE: https://www.nsf.gov/od/oia/publications/Broader_Impacts.pdf) #BroaderImpacts
When you talk research, will non-experts hear this?
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I convened the UT Science Communication Interest Group in 2014, after attending the summer institute at what was then the Alda Center for Communicating Science, at Stony Brook University. I offer 60-minute and 90-minute workshops for science and health communication, using improv techniques and other exercises to help attendees develop listening skills, banish jargon, and distill their messages for non-specialist audiences.