Skip to main content
University of Texas University of Texas Libraries

Technology Commercialization (MSTC)


Science & Technology Commercialization

Taking a technology from idea to market requires both persuasion and marketing skills. It starts from the early days of marshaling support for taking a technology forward in the development process, moves on to matching technologies with market needs, and finally to launching a product/service/license. This guide will provide access to the tools needed to research industries and markets.

Company, Industry & Market Research

Company Research Guide

  • Analyst Reports
  • Annual Reports & SEC Filings
  • Company Profiles
  • Competitors
  • Corporate Structure
  • SWOT Analyses

Industry Research Guide

  • Industry Classification
  • Industry Competition
  • Industry Profiles
  • Industry Reports
  • Ratios & Statistics
  • Trade Information

Market Research Guide

  • Advertising Expenditures
  • Consumer Behavior
  • Demographics & Target Markets
  • Market Research Databases
  • Product Research
  • Public Opinion & Viewpoints

Resources For McCombs Faculty & Students

Remote access to Capital IQ is provided for currently registered students in the following University of Texas at Austin, McCombs School of Business MBA programs:

  • Full-Time MBA

  • Evening MBA

  • Executive MBA

  • MBA at Dallas/Fort Worth

  • MBA at Houston

  • Executive MBA at Mexico City

Apply for an account here.

Only McCombs' constituents have access to, the following email domains will be accepted for account creation:


Click to sign up.


The Financial Times is also available within the FACTIVA database.


SDC Platinum - Joint Ventures/Platinum E&R is available for McCombs students only.


Business Librarian

Loretta Wallace, MLS
Research Consultations:
PCL 2.312H
(512) 495-4271
Website / Blog Page
Social:Twitter Page

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.