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University of Texas University of Texas Libraries

Industry Research

Welcome

Getting Started

Industrial classification codes (NAICS & SIC) are used to classify and measure industry activity. Knowing the code for your industry will help you find reports, articles, and other information about that industry.

Steps to take:

Industrial Classification Systems

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Company & Market Research

Company Research Guide

  • Analyst Reports
  • Annual Reports & SEC Filings
  • Company Information
  • Competitors
  • Corporate Structure
  • SWOT Analyses

Market Research Guide

  • Advertising Expenditures
  • Consumer Behavior
  • Demographics & Target Markets
  • Market Research Databases
  • Product Research
  • Public Opinion & Viewpoints
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Business Librarian

Loretta Wallace, MLS
Questions: UTBusinessLibrarian@lib.utexas.edu
Research Consultations: l.wallace@austin.utexas.edu
Contact:
PCL 2.312H
(512) 495-4271
Website / Blog Page
Social:Twitter Page

Search Tips

  • Organizations and Associationsuse a Google search to find these for your industry, often have free statistics
  • Google for presentations and white papers.  Use "filetype:ppt" or "filetype:pdf"
  • Sign up for a free account with Gartner. We don't subscribe but they provide free information in their newsletters and emails.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.