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Industry Research Guide Overview

  Industrial Classification   Industrial classification codes (NAICS & SIC) are used to classify and measure industry activity. Knowing the code for your industry will help you find articles, reports and other information about an industry.
  Case Studies  
  • Sage Business Cases
  • Harvard Business Review Journal – Cases Studies
  • Thunderbird Case Studies
  • WARC Case Studies
  Five Forces Analysis   Porter's Five Forces is a simple but powerful tool that you can use to identify the main sources of competition in your industry or sector.
  Industry Competition  

Data Axle: Contains basic directory information for more than 210 million U.S. residents and 14 million businesses in all zip code areas of the United States

Uniworld Online: Consists of two directories, American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States.
  Industry Profiles   Consists of resources that provide information about an industry's current conditions, performance and trends.
  Industry Reports  
  • BCC Research
  • IBISWorld
  • MarketLine Advantage
 
  • MarketResearch.com Academic
  • Statista
  Industry Reports by Country  
MarketLine Advantage: Browse by geography, refine content by region or country
 
Industry Reports by State
 

IBIS World - State Industry Reports: Offer state-specific information across a multitude of industries. 

Business Librarian

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Loretta Wallace, MLS
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All consultations will be conducted online using Zoom.

Please send all questions about class assignments, database resources or research projects via email.

l.wallace@austin.utexas.edu

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