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University of Texas University of Texas Libraries

BA 324 - Business Communication

Market Research Reports

Market Research Reports - Overview

The University of Texas at Austin – Libraries subscribes to the following resources which will provide market research reports for academic use. The University Libraries will not purchase market research reports that are not included within our subscription databases. The University Libraries is prohibited from purchasing market research reports for individuals or groups affiliated with the University of  Texas at Austin.


When working on projects that involve individuals who are not University of Texas at Austin students you are prohibited from sharing market research reports. You may only summarize or paraphrase the data.


Market Research Report - Databases

BCC ResearchReports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology.
Investext: Provides analyst reports from investment banks and financial research firms. Covering public & private companies and industries & markets worldwide.

How to locate market information:

  • Select the “+” before Keywords in the Search Criteria box.
  • Search Headline
  • To search using AND operator, please use comma to separate the keyword.
  • Example: Eye, Makeup, Market
  • Click Submit and then View to see results.

MarketLine Advantage: Provides industry reports which contain the following information; Market Overview, Market Data, Market Segmentation, Market Outlook.
Select Industry Profiles from the drop-down menu. AcademicDetailed market research reports from leading sources — Kalorama Information, Icon Group International, Packaged Facts and SBI.
  • Food & Beverage
  • Technology & Media
  • Heavy Industry
  • Demographics
  • Life Science
  • Consumer Goods
  • Service Industries
  • Public Sector


MINTEL: INSIGHTS - Expert Analysis
  • Search for reports
  • Filter by: Category, Region, Trend Drivers, Demographics
MINTEL: ANALYTICS -  Consumer Data
  • Interactive Databooks: contain survey questions and demographic data.


StatistaProvides statistical data from thousands of institutions and sources. It provides access to data from market and opinion research institutions, as well as from business organizations and government agencies.

WARNING: If you are working on projects which involve persons who are not University of Texas at Austin students you are prohibited from sharing TechNavio reports. 

Technavio reports cannot be downloaded, you must first select and request a specific report. When you are prompted supply your University of Texas at Austin email address. Reports will be sent via email within one business day.

Step 1: Select Eye Symbol "Quick Look" to view abstract of report. 

Step 2: Select "View Full Abstract" or "Table of Contents"

Step 3: Select Get PDF from column on left-hand side of the page, report will not display. Enter your University of Texas at Austin email address. Reports will be sent via email within one business day.

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