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BA 324 - Business Communication


BA 324 - Business Research Tutorial

This guide was created to help students locate and utilize the resources needed to successfully complete assignments for the course.

Business Research Tutorial

Company, Country, Industry & Market Research

Company Research Guide

  • Analyst Reports
  • Company Profiles
  • Competitors
  • SEC Filings
  • SWOT Analyses

Country Research Guide

  • Doing Business In..... Guides For Starting A Business In Other Countries
  • Economic Information By Country
  • Industry Information By Country
  • Market & Investment Potential
  • Political Risk


Industry Research Guide

  • Industry Classification
  • Industry Competition
  • Industry Profiles
  • Industry Reports
  • Ratios & Statistics
  • Trade Information

Market Research Guide

  • Advertising Expenditures
  • Consumer Behavior
  • Demographics & Target Markets
  • Market Competition
  • Market Research Databases
  • Public Opinion & Viewpoints
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Business Graduate Research Assistant

If you need help acquiring data for your project or help navigating the business databases, place a request for hands-on research help. 
For 30 minutes you can have an expert guide you through the process. 
Click on the button below to request assistance...


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Business Librarian

Loretta Wallace, MLS's picture
Loretta Wallace, MLS

Robert B. Rowling Hall

RRH 3.424A

(512) 495-4271

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