What is Market Sizing? |
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Market sizing is traditionally defined as estimating the number of buyers of a particular product, or users of a service. |
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Market Sizing Methodology |
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Defining the Market |
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Identify the target industry |
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Research potential competitors |
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Questions to ask when sizing the market |
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Market Sizing Course Link - LinkedIn Learn
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If the link for the Market Sizing course doesn't connect access the LinkedIn Learning site using the link below.LinkedIn LearningSelect the "Login to LinkedIn Learning" button in the column on the right side of the page.Type: Determining Market Size for Your Product or Service |
Course details
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To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan. This course was created by EntrepreneurNOW. |
Learning objectives |
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