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BA 324 - Business Communication


Business Communication

This course focuses upon writing, speaking, and interpersonal communication. One of the course objectives is to ensure that students will be able to conduct research that includes the use of electronic library resources and the internet. And use the results of that research to complete written and oral reports. This guide was created to help students locate and utilize the resources needed to successfully complete assignments for the course.

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Business Research Tutorial

Company, Country, Industry & Market Research

Company Research Guide

  • Analyst Reports
  • Annual Reports & SEC Filings
  • Company Profiles
  • Competitors
  • Corporate Structure
  • SWOT Analyses

Country Research Guide

  • Doing Business In..... Guides For Starting A Business In Other Countries
  • Economic Information By Country
  • Industry Information By Country
  • Market & Investment Potential
  • Political Risk


Industry Research Guide

  • Industry Classification
  • Industry Competition
  • Industry Profiles
  • Industry Reports
  • Ratios & Statistics
  • Trade Information

Market Research Guide

  • Advertising Expenditures
  • Consumer Behavior
  • Demographics & Target Markets
  • Market Research Databases
  • Product Research
  • Public Opinion & Viewpoints
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Business Librarian

Loretta Wallace, MLS's picture
Loretta Wallace, MLS

Robert B. Rowling Hall

RRH 3.424A


(512) 495-4271

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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 Generic License.