The priary audience for this book started with students in Journalism 302: Infomania, a course taught at the University of Kansas. When they take this class, students are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.