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Summer Entrepreneurship Academy - McCombs School of Business

Consumer Behavior - Mintel

Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and opinions statements. (
MINTEL: INSIGHTS - Expert Analysis
  • Search for reports
  • Filter by: Category, Region, Trend Drivers, Demographics
MINTEL: ANALYTICS -  Consumer Data
  • Interactive Databooks: contain survey questions and demographic data.

Statista provides statistical data from thousands of institutions and sources. It provides access to data from market and opinion research institutions, as well as from business organizations and government agencies.

How to view selected "Data Variables".
  1. New Project - Select target area
  2. Select one or more “seed” variables - # Total Population
  3. Create Project - view map
  4. Select "Ranking" right-hand side of page to view data variables.
Create Project - view map
Select "Ranking" right-hand side of page in order to view data variables selected.

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