Market Sizing Methodology:
A few questions to ask when sizing the market:
Total Addressable Market: Methods to Estimate a Company's Potential Sales This document may not be reproduced either in whole, or in part, without the written permission of the authors and CREDIT SUISSE. © 2015 CREDIT SUISSE GROUP AG and/or its affiliates. All rights reserve.
To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
This course was created by EntrepreneurNOW. We are please to offer this training in our library.
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