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BA 324 - Business Communication

Capstone Project

Use the following resources to gather information about your topic:
Case Studies: SAGE Business Cases, Thunderbird Case Studies
Popular News Sources: Economist, New York Times, Wall Street Journal, Financial Time
Research Trends: Business, Legal, Medical, Science & Technology
 
Select Company Profile from drop-down menu, to search for company reports.

Use Google Finance to determine if the company is public, private or a subsidiary. Only public companies will have SEC documents.

https://www.google.com/finance 

Country Commercial Guides: Highlight market conditions, opportunities, regulations and business customs. They are an excellent starting point to find everything you need to know about doing business overseas.
  1. Doing Business in......provides a broad overview of the market 
  2. Political and Economic Environment
  3. Selling U.S. Products and Services
  4. Leading Sectors for U.S. Exports and Investment
  5. Trade Regulations, Customs and Standards
  6. Investment Climate Statement
  7. Trade and Project Financing
  8. Business Travel
Doing Business - Measuring Business Regulations
Doing Business offers economic data from 2003 to the present. The data is presented in a variety of ways and is useful to researchers, policy makers, journalists and others.

 

Select Industry Profiles from the drop-down menu.
IBISWorld: Industry profiles on 700+ US niche industries including information on Barriers to Entry.

Psychographics:
Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and opinions statements. (BusinessDictionary.com)
For each report, Mintel conducts an online consumer survey based on an average sample size of 2000 internet users. The survey findings are summarized into a downloadable EXCEL file titled "Databook", which includes comprehensive product use and consumer behavior data for that specific market.

Statista provides statistical data from thousands of institutions and sources. It provides access to data from market and opinion research institutions, as well as from business organizations and government agencies.

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