Nvivo is a tool for qualitative data analysis designed for working with text-rich and/or multimedia data. You can use it in the Data Lab in the PCL Scholars Commons.
A tutorial from the makers of Nvivo. It starts with how to create a project, and then describes how to work on different projects. Some of those projects include working with bibliographical data, memos/annotations/links, and working with demographic data.
YouTube channel from the makers of Nvivo. There are videos showing how Nvivo can be used to analyze social media content, and how Nvivo can support mixed methods analysis with qualitative data.