LibGuides: Advertising: Article Databases

Article Databases

Use these library databases to find articles from scholarly journals, newspapers, and professional magazines.

ABI/INFORM Global
In-depth coverage of business issues, management techniques, competitive information, news, and a variety of other topics. Here is a short instructional video.
Academic Search Complete
Business Source Complete
Articles from both advertising and public relations journals and trade magazines including: Journal of Public Relations Research, Advertising Age, Adweek, Brandweek, Brand Strategy, Journal of Advertising, Journal of Advertising Research.
Communication & Mass Media Complete (CMMC)
Unlimited users.
Updated regularly. Provides indexing for some 400 periodicals, including full text for over 200 titles, in areas related to communication and mass media. CMMC incorporates CommSearch (formerly produced by the National Communication Association (NCA)), and Mass Media Articles Index (formerly produced by Pennsylvania State University). CommSearch offered bibliographic and keyword references to 26 journals in communication studies, with coverage extending to the inaugural issue of each -- some from as far back 1915. It also included cover-to-cover indices of NCA's six journals (from their first editions to the present), and abstracts from their earliest appearance in NCA journals. Mass Media Articles Index provided citation coverage of over 40,000 articles related to mass media and published in over 60 research journals, as well as major journalism reviews, recent encyclopedias, and handbooks in the area of communications studies.
DOAJ: Directory of Open Access Journals
Articles from journals including: Public Relations Journal.
Factiva
9 users.
Updated daily. A global information resource, providing full-text access to top national and international newspapers (including full text of the Wall Street Journal), newswires, business journals, market research reports, analysts reports and web sites. Contains over 8000 publications with content from 118 countries in 22 languages.
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Newspaper Source Plus
Unlimited users.
Newspaper Source Plus provides a full-text digital collection of the world's major news content. It includes millions of articles from newspapers, newswires and news magazines. In addition, it offers television and radio transcripts and ongoing daily updates from popular news sources.
Nexis Uni
Articles from journals and trade magazines including: Media Week, PR News, Bulldog Reporter Business Media.
PsycINFO (Ebsco)
Covers the professional and academic literature in psychology and related disciplines.
Includes abstracts from Psychological Abstracts back to 1927, Psychological Bulletin from 1921-1926, and all APA journals and the American Journal of Psychology back to their first issues. Corresponds in part to the print index Psychological Abstracts.
SAGE Premier Journals
Articles from journals including: Journalism and Mass Communications Quarterly.
ScienceDirect (Elsevier)
Articles from journals including: Public Relations Review.
WARC: World Advertising Research Center (Advertising and Marketing Knowledge)
Unlimited users.
WARC is a database providing access to advertising and marketing information from various sources. The searchable sources include organizations of various countries, monographs, conference papers, abstracts (including ‘Market research abstracts’) and the full-text of various journals, including the International journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, Admap, the Journal of Advertising History and Market Leader.
Web of Science
Unlimited users.
Updated weekly. The Web of Science Core Collection is a group of databases (Science Citation Index Expanded, 1900-present; Social Sciences Citation Index, 1900-present; Arts & Humanities Citation Index, 1975-present) that together cover more than 21,000 journals across all disciplines. The Emerging Sources Citation Index (2005-present) tracks thousands of additional journals that are being considered for inclusion in the main citation indexes. Other files track references from conference proceedings (1990-present) and citations to books (2005-present).

The Web of Science platform currently also provides temporary access to several databases that are not part of the Core Collection, including Biosis Citation Index, Data Citation Index, and Zoological Record.