Advertising

This article describes the options Hulu gives when building an ad campaign. The article is from an ad agency, but it does contain real data to help with your decision making.

OTT, or Over the top, which Amazon also calls streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the Internet, bypassing the traditional cable set box, and typically viewed on a TV.

This article describes considerations marketers must make when advertising on Netflix.