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20th Century Travel: 100 years of travel ads by
This volume features 400-plus print advertisements from the Jim Heimann Collection, which illustrate the evolution of leisure travel -- from domestic to global, exclusive to popular, exotic to standardized -- and its crucial role in American culture.
1900-1919 all-American ads by
This exhaustive compendium of ads from the period is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.
All-American Ads of the 30s by
Ads from the 30s.
All-American Ads of the 40s by
World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time.
All-American Ads of the 50s by
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising.
All-American Ads of the 60s by 
All-American Ads of the 70s by
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
All American Ads of The 20s by
The dawn of American consumerism Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Forging the way into the future like a modern streamliner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream -- which it did with great success.
All American Ads of The 80s by
This exhaustive compendium of ads from the period - many of which haven't been seen since - is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.
Fashion of the 20th Century by
The way we wore: The story of modern fashion--from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore. 20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed--then and now. Text in English, French, and German
Mid-Century Ads by
Mad for ads: Advertising for the space Age--Zoom back in time to the 50s and 60s! Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands. Text in English, French, and German
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An archival research resource comprising the full backfiles of leading women’s interest consumer magazines. Titles are scanned from cover to cover in high-resolution color and feature detailed article-level indexing. Coverage ranges from the late-19th century through to 2005 and these key primary sources permit the examination of the events, trends, and attitudes of this period. Among the research fields served by this material are gender studies, social history, economics/marketing, media, fashion, politics, and popular culture.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 Generic License.
