Advertising

This book covers how to evaluate information and the different types of information used by people in public relations, advertising, marketing, and related fields.

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

2018 publication date. The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and Special Collections Library at Duke University that depict the rise of consumer culture and the birth of the professional advertising industry.

The National Resource Center for Refugees, Immigrants, and Migrants (NRC-RIM) is funded by the U.S. Centers for Disease Control and Prevention and the International Organization for Migration to support health departments and community organizations working with refugee, immigrant, and migrant (RIM) communities that have been disproportionately affected by COVID -19. This link describes the basics of creating a PSA.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage, and Metrics.

This book emphasizes using academic inquiry to improve one's writing skills. By Jasmine Roberts.