SRDS Media Calculators and Formulas
Media and campaign planning, in general, requires you to set goal metrics so that you are able to communicate the expected results to a client. The typical planning process involves using estimates, and formulas to calculate those metrics. SRDS provides media planning calculators to help you easily determine key metrics based on these formulas. Includes Cost Per Thousand (CPM), Cost Per Rating Point (CPP), Comparing CPP and CPM, Ratings, Shares, HUTs and PUTs, GRPs, TRPs, Reach and Frequency. Brand Development Index (BDI), and Category Development Index (CDI).
